Marketing Library and Information Services II

Marketing Library and Information Services II

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

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Author
Publisher Walter de Gruyter
Release Date
ISBN 311028104X
Pages 423 pages
Rating 4/5 (40 users)

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