Learning Google AdWords and Google Analytics

Offers techniques and tips for effectively using Google AdWords and Google Analytics to run digital marketing campaigns.

Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised an

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new c

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analyti

In this book, the author discusses the use of social media and digital media marketing as a means to promote products, services, or brands. It covers the variou

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be imme

*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords

Want to dive deep into Google Analytics 4 or learn more about the custom options available? GA4 is an amazing program with a lot of options that just were not a

Google is the most popular and widely used search engine, with 1.2 trillion queries per year, 3.5 billion users daily, and 40,000 searches per second. Google is